Want Better Targeted Marketing Campaigns? Hashtags Could Be The Way Forward!

So, what are hashtags and why are people so obsessed with them?

Trying to make your business stand out on the multiple social media apps floating around the web can be a hefty task – but hashtags can make it a whole lot easier.

A hashtag is a keyword or phrase that is put together without any spaces, and it obviously has a hashtag in front of the wording. If you didn’t know this, we don’t know where you’ve been!

Hashtags are a prominent aspect of social media in today’s era, because they increase the dicoverability of your content. Are they really worth taking up time in your marketing efforts though? It’s time to find out.

Are hashtags really worth the effort?

Helping you understand what the big wide world is talking about is just one of the main factors hashtags can be so beneficial to you. If you can see that a hashtag is growing and becoming popular, that means a lot of people are using them in their content. Struggling to find content to post about? Just look into the popular hashtags at that time, and you’ll find relevant topics to talk about. The next step is tailoring them to your business.

Audience interactions are encouraged when a business uses hashtags. Realistically, not only do hashtags do wonders for your SEO content (which we will get into later), they also prove to your audience that you understand what is going on in the world at this moment in time. Proving that you are proficient in keeping up with new trends shows prospects that you are committed to creating content that serves them best.

Not only are interactions between your audience increased, hashtags also bring new prospects into your business. In simple terms, using hashtags on your social media content is a lot similar to using keywords on your website to improve search engine optimization (SEO).

Have you ever struggled with getting your content noticed? Hashtags might be an easy fix for this issue. Like we mentioned above, when people are looking at posts from a specific hashtag, if you’ve used it, the content will pop up on their feed. It’s as simple as that!

How can I use a hashtag?

One of the key things to remember about hashtags when using them is to do your research first. There’s no point using a hashtag that is outdated or regarding a topic that isn’t popular or interesting, this won’t do any benefits for your business. As well as this, don’t use hashtags that won’t be relevant to your business. Looking thoroughly into the phrases or words you want to use helps gauge if the content being shared through it is relevant to your target audience.

Choosing the size of your hashtags is also important. Although they shouldn’t be too vague, they need to be relatively short and easy to remember so that they can stay specific to your business. Localizing your use of hashtags can also do you the world of good. For example, if you are an accountancy based in Cambridge, put #cambridgeaccountancy, as the hashtag, not just #accountancy.

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There are many different types of hashtags you can use. Choosing industry related hashtags are popular enough that they’ll get attention, but your content won’t get lost in the sea of posts because the traffic going to them is slightly lower than the general hashtag idea. For example, if you are a female in fitness, use the hashtag #femalefitness instead of #fitness alone.

There are many tools out there to help you find the best hashtags to use in your industry.

Branded hashtags can include your business name, slogan, or a variation of both. For example, the resaurant chain McDonalds. They can use the hashtag #mcdonalds, or the slogan #imlovinit, or both, #mcdonaldsimlovinit. Do you get the point?

Some ideas of general hashtags can include feelings, emotions, locations and places.

E.g. #love #mountain #happy #friday etc..

How many should I use?

With most social media platforms, you have the option to add up to 30 different hashtags, although you don’t want to over do it. If you are just starting out, begin using just 5-6 hashtags so that your posts don’t look like they are trying to be ‘spammy’. Categorizing public content couldn’t be easier!

Deciding whether hashtags could be for you

Hashtags can really be used by any business, wherever you operate. No matter what industry you work in, they always aid in guiding an audience to your online content.

Social media and online presence is growing rapidly, so building a community where people want to engage with your brand is extremely important. Hashtags on any platform can be used as a way of structuring this.

You will need to do some testing to determine how many hashtags work best for your business, and what types of hashtags are gaining you the most attention.

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