[07] Sales (& Lead) Funnels : McCall Media (Design & Marketing) Studios

What Are Digital Sales (& Lead) Funnels?

In their simple form it’s about connecting multiple services providers software and technology together to pass leads, collect data, manage orders, generate enquiries, leads and sales on auto-pilot.

Once set up and designed you as a business literally get the ability to “forget” about the technical “how” and the “strategy” and instead you can focus on handling and responding to the leads and sales created.

These funnels are often powered by paid-advertising campaigns, that push prospects to landing pages, who complete some sort of data capture forms, in return for lead magnets, email list grown, low-cost digital product purchases. Once the connection is gained, you can trip the lead up a series of sales, that start low in cost as low risk, and as the client gains confidence in your abilities to deliver, they will make bigger and bigger purchases with you.

Benefits & Advantages

(Once set-up they can operte more efficiently then manually processing directly.)

More thorough then manual processes
Remove tiedious tasks
Gain analytics and trackable results

Cons& Disadvantages

(Can be tricky to set up initally both in strategy and technical skills needed)

Multiple service providers often used
Some technical skill needed to manage and maintain
Basic understanding of the strategy/end goal required before you start. Although McCall Media can help you with this from Milton Keynes.