Membership websites are great for businesses. They are specific areas that are protected by access control. Basically, this means that you have to be given permission to use features on this site.
A way this can be given is through payments by the client.
In this blog article, we will go through everything regarding membership websites. Some of these topics include:
- Why a membership website can benefit your business
- Pros and cons of a membership website
- What you should include on a membership website
Why a membership website can benefit your business
As a small business owner, you want to do everything in your power to gain as many clients as possible. The more clients, the sturdier your income becomes. A membership website ensures that you have a recurring income. This recurring income comes from clients paying for a monthly membership.
A monthly fee gives them access to features that are not on your normal business site. It makes your customers feel ‘special’ and closer to your company as they are getting insight into extra information.
Another benefit of creating a website like this is that it helps grow your customer base. When a client purchases a membership, they are much more likely to use your services. If it were free, they would take it for granted and might not use the services as much.
Creating a membership site allows you to put yourself in the position of an expert in your field. You can use this website to educate your clients and showcase your knowledge. This expertise supports what your offering in your business. Clients are much more likely use your products and services if you know what your talking about.
Pros and cons of a membership site
The pros are the reason why we go for something, right? Here are some for membership websites:
• Like we mentioned above, you always have a recurring income each month. Never having to start on zero can bring quite a lot of relief. There’s always something to keep you going.
• Having to provide your clients with new information regularly ensures you always have something to do. It keeps you responsible over your own work.
• You have the possibility to make more money. Being able to cross promote products means you can recommend more services to paying customers. If they like who you are and what you provide, they might be interested.
Understanding the cons of a membership site ensure that you know exactly whether this could work for your business. Some disadvantages include:
• Promotion of your membership site will need to be continuous. Maintaining it will be at the top of your priority list, is this something you want?
• Technical issues happen a lot of the time. Plugins often mess up so you’ll need to ensure that you update and work with your site properly.
• People will always drop out of your membership site. There is a lot of reasons why this might happen so don’t be disheartened. In business, this happens.
What you should include on a membership site
There are a number of different things you could put on your membership site if you choose to make one. It really depends on the products and services you provide.
Some examples could include blog type posts, video lessons, allowing members to chat with eachother and live webinars.
Apart from this, you could offer things like courses, easy access to help and the ability to download resources.
There are honestly endless amounts of things you can add to your membership site, its all up to you.
There are a number of pros and cons as to why you might want to create a membership site for your business. There are a number of resources you can add onto this to make your business better than ever.
Have a look at our YouTube Channel to get more information on this.