Ever wondered what a membership website is or how you can use one in your business efforts? We are here to help and educate you. A membership site is a type of lead magnet – that we discussed in our last blog article.
Many small business owners have a membership site, and there are many different types available for you to choose from. Which one you choose to make and how you make it depend solely on what type of business you are, and what you are providing to customers.
In this blog article, we will be going over a few things regarding these sort of business websites.
- What is a Membership Website
- How do I Create a Membership Website?
- Pros and Cons to a Membership Website
What is a Membership Website
A membership website is a site that is gated, which means some of the content is locked until you become a member of the site – hence the name. To become a member, you need access. This is usually given to someone for a fee or subscription every month or year. The content is usually more exclusive and better than the free material, which is why it comes at a bigger price.
When creating a membership site, business owners can choose different levels of membership, with different prices. It is all fully customizable dependent on what you want for your company. Any business can create this sort of site if they have the knowledge and expertise, however, an easier option would be to pay a company to do this for you. These companies usually maintain and update it for you too, so you can focus on your actual business work.
For example, here at McCall Media, we offer you this service. For a price, we can completely make a membership site from scratch, or edit an existing one for you. Maintenance of it can also be done. Have a look at the services we offer here.
How do I Create a Membership Website?
There are a number of ways you can go about creating a membership site. Like we mentioned above, you can always hire a company or a freelancer to do it for you. This is a much easier option because these people know exactly what they are doing, and can do it quickly. Keeping in contact with the business you choose to work with ensures that your business membership site is always kept up to date.
You can always create a membership website of your own. Before getting into the work you need to ask yourself what sort of membership you want to be offering your audience, as well as who your primary clients are. Do you know exactly what type of content you want to create and put on the site and what platform you will use to do so? It’s important that you ask yourself these questions as a business owner.
You could make a website through a simple membership website builder. This has tools like members-only pages and forums built into the software, making it easy for you to set up. All you really have to do is select a template, edit it to your business style, and build it to your organizations needs. However, this way, you’ll need to constantly maintain and update it.
There are many different types of membership website you can choose to build. Some include:
• Club membership sites
• Association membership sites
• Nonprofit membership sites
Pros and Cons to a Membership Website
Like anything, there are pros and cons to creating a site like this. Understanding both sides will help you in deciding whether a membership website could be the right thing for your business.
• You will always have a recurring income if you manage to get enough members to sign up to your site. This relieves the pressure as your not starting from £0!
• Having a deadline and having something to work on constantly keeps you motivated and lets your clients know you are reliable.
• Owning your own membership site means you have a place to promote other areas of your work. If you treat your clients kindly, and they love your products, they might want to buy more!
• Having to promote your site constantly and keep a steady and regular flow of content can seems quite daunting and tricky, especially if you already have a lot on your plate.
• Anything done online will always have the potential of technical issues. Sometimes it’s not even your fault, its just something we all have to deal with and get around.
• Having the commitment daily to keep updating your site and bettering it can seem quite boring and get quite long. The website still needs to be maintained, whether you can be bothered to or not.
Overall, there are a number of ways you can approach creating a membership website for your business. Depending on how much time you have and your budget, you can then decide which is the best way you can go about this lead magnet. We hope you’ve found this information useful, and if you have any other questions, don’t hesitate to get in contact with us.