An ecommerce website is similar to a normal physical business. The difference is that they operate online, and online only. Every product or service offered by the company is put on sale over an electronic medium. An example of this would be over the Internet.
There are many different ways a business could go about creating an ecommerce website. In this blog article, we’ll go over that, as well as everything else you might need to know about these stores.
- What ecommerce platforms are available
- Things you need to consider when creating an ecommerce store
- Pros and cons of an ecommerce website
What ecommerce platforms are available
When it comes to choosing a platform to create your ecommerce store on, there is a lot you need to consider.
Think about the product you want to sell, the services you want to offer, who your customers are and what they want…
Once you’ve considered these factors, you can start selecting which programs might work best for you. Don’t worry – there are plenty to choose from. These include Wix, Shopify, Weebly, Squarespace, BigCommerce and so many more!
There are a number of different types of ecommerce websites. What you choose will depend on what type of business you are. B2B sites are when companies sell products to other companies.
B2C is a transaction between company and consumer.
C2C is where consumers sell products to each other. This is done over software’s like Ebay and Depop.
C2B is where services of products are offered by consumers to companies. An example of this could be a social media influencer offering exposure to a company.
Things you need to consider…
When it comes to creating your ecommerce store, there are a number of factors you need to consider:
- Ensure that what your customers will see is created and managed first. If you make your site appealing and easy to navigate through, your customers will stay on the page. Some things they see first that you will need to manage include:
• A logo
• Links to products
• Latest news
• Calls to action and so much more.
2. Maintaining the appearance of your site is vital. Going through every link regularly to ensure they are updated and working is important.
3. Add blogs when you can. Blogs give you the chance to add necessary keywords to get you high on Googles Ranking list. Some things you could include here:
4. The customer checkout area needs to work properly. Make sure that it is secure and you accept as many payment options as possible.
Pros and cons of an ecommerce website
There are many pros and cons of an ecommerce website. It’s up to you to choose whether it is suitable for your business.
• An online store is much cheaper than a physical store. You miss out on rent, maintenance and other bills.
• Businesses can expand their customer base as they can sell to anyone around the world, if they want to.
• Your company can also keep in contact with their clients better than they would in a physical store.
• You can track analytics and logistics – which is good for business. You can tell what is and isn’t working.
• The competition is much higher when your store is online. This is because there are going to be so many more stores that sell things similar to you.
• When you sell anything online, there is a chance that it wont meet the expectations of the customer. Always describe what you are offering as much as possible so they know exactly what they are buying.
• Make sure that the way you ship your products or services is safe and works well. Often, products can get damaged in the process, so make sure you pick a reliable company to do this with.
When creating an ecommerce website there are a number of things you should consider that we’ve mentioned above. It will be great for some businesses, but might not be for others. Taking the time to research everything in detail will definitely aid you in making your decision.