Many businesses create blog articles to create authority and attract an audience. Often, prospects will stumble across a company by accident when searching for a term. These terms are found because business owners use blogs as a way to input popular search keywords.
In this article, we will go through what keywords are and how to use them. We will also talk you through why blog articles can be beneficial to your business.
- What is Blog Article Marketing and What to include in a blog
- Benefits to your business
- Blog Article Ideas
- Pros and Cons of a Blog Article in your business
What is blog article marketing and what do you include?
Like we have mentioned above, blog article marketing is using a blog to reel in prospective clients. They may not know it, but reading your blog is a way of showing interest in your business. They are more likely to interact with your brand if they know you are an expert in your field. Having a blog is just one way of showing this.
These articles are placed deliberately on the internet, in order to attract people to your website. Once they have heard of your company, the first stage in the sales funnel is complete. It’s time to get them interested in your products/services next.
In a blog, there is a lot you can include. If you are unsure of what to incorporate within your writing, first look at your competitors. See what they are doing and get some ideas. Next, think about what your business can provide for prospects, and write about how you can solve their issues.
As well as this, in your blog you should include specified keywords that are to do with your business. Complete keyword research to figure out which long or short tail keywords will work for your business. Once this has been completed, you can incorporate these into your blogs, which will ensure you attract the right audience and you appear as high on Google’s search rankings as you can.
Benefits to Your Business
One of the biggest benefits a blog article brings to your business is that it provides value to your visitors. This is a much better option that using intrusive ads to gain customers. Solving problems for your clients also makes their life easier, meaning they will likely come to your business again to use your services.
Blogging gives you the chance to address topics in depth. These topics may be frequently asked questions by your clients. Adding valuable resources into your writing will drive traffic to your website over a long period of time.
You are able to attract organic traffic to your website when you use a blog and specific keywords. This organic traffic finds you from your content, not your business itself. This is why it is so important to write these blogs and gain as much opportunity and awareness as possible. Leading off from this point, if you use Evergreen content, it can be used again and again in the future. If it is kept updated regularly, you can count on that article generating all sorts of traffic for a long period of time.
Blog Article Ideas
There are a number of topics you can base a blog article on. Each one will differ, depending on what sort of business you run. Here, we will give your some brief concepts.
- Current Trends in your business environment
- ‘Biggest Mistakes’ post
- Provide a free template or downloadable content to your readers
- Success Stories
- A ‘How-To’ post
- Interview an expert
- Do a ‘day-in-the-life’
- Spotlight key people in your business
- Showcase a new feature
- Pros and cons of your products or services
Pros and cons of a blog article in your business
Blogging gives you the chance to meet new people, your knowledge increases and your perspective will improve drastically. These things all contribute to making a great and effective blog article for your business. A large variety of things also improve, your time management skills, your self-esteem, and your general skillset. It is also known traffic increases to your website when you have a blog article, so it is always worth researching what a blog is about and how it might benefit your business.
Blogging can often be quite time consuming. This means you might not be able to spend enough time on your business improving your products and services. You have to put in a lot of work, not just writing, but researching. Blogging also requires a lot of patience and consistence. Your work might not get the attraction you want at the start, so you have to be willing to put that little extra effort in.
Overall, there are many different reasons a business might want to make a blog article. Research should be done into blogging first to see if it is something your business could handle or could benefit from. Get in touch with us if you need any help or further assistance!